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Here's the big brother to the Blizzard Soft Cooler. Out best selling cooler, the Ice Storm Cooler combines multi-layer construction, a molded bottom, rugged waxed canvas material to create a highly efficient and durable soft-sided cooler. Designed to keep a days worth of food and beverages cold and at the ready. Lightweight, collapsible and with a strong comfortable shoulder strap, it's the perfect cooler choice for anglers, hunters, and outdoor enthusiasts.